“Dominate Your Online Competition Forever By Creating A Profitable Domain Name Marketing Strategy – Before It’s Too Late!”

Written By Shawn Moore of www.thinkprofits.com

Think Profits.com Inc. has been developing profitable Internet Marketing Domain Name strategies for clients from around the globe since 1997. Our strategies have helped our clients generate millions of dollars on-line.

In this exclusive report, we share our expertise, knowledge and trade secrets regarding Domain Names and Internet Marketing strategies.

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“How To Create a Profitable Domain Name Marketing Strategy Guaranteed
To Dominate Your Online Competition Forever”

The domain name registry business, like any competitive business, has different business models which explain the range in pricing. And like everything in life, nothing comes for free (without a catch).

You should be aware of the following factors that effect pricing when deciding what company to register your domain name(s) with.

Protect Yourself… Do Your Due Diligence!

Is the company a certified registrar or a third party agent only? As a rule of thumb dealing direct is always better. Especially when your domain name needs attention like updating contact information, email address changes etc.

Read the “fine print” you know the stuff most of us like to just skim over. The reality is that you likely are agreeing to one or more of the following. Be sure to read the fine print.

• Privacy issues – Many cheap domain name companies end up selling your email to spam list providers to generate revenue and flood your inbox with unwanted solicitations (and you give them the authority to do so when you sign up!) How else could they sell domains for or below their cost? Think about it! You are actually paying them to be listed on their spam network. Isn’t your time worth more than $10-20 of savings on domain name purchases per year?

• Hidden fees, particularly on renewal rates. Many of which you are approving to bill to your credit card indefinitely FOREVER unless they hear back from you otherwise. (Odd that these companies are often small and seemingly almost impossible to reach!)

• Ridiculous transfer fees and or restrictions on transferring. Fees that cost you more than it would have cost you to originally to register your domain with a corporate registrar without a catch!
  

Not Everything Is As It Appears…

Beware, a number of the major “cheap” domain name registry companies don’t end up being as cheap as they appear in the long run due to hidden costs.

That said there are some excellent companies offering domain name registry at fair prices, without any hidden costs and scary restrictions.

One such company is Think Profits.com an approved registrar.

Timing Is Everything

Is Your Perfect Domain Name Still Available?

If you haven’t registered your domain name yet, you should do so as soon as possible, even if you aren’t quite ready to put up a Web site. Why do we say this?

Because…

Domain names are like real estate in that once they are purchased they’re off the market. Generally forever! Right now there are approximately 500,000 domain names being registered monthly.

With only several top level domain names currently available (.com, .net, .ca, .org) the availability of fantastic domain names is disappearing at an alarming rate!

One thing’s for sure. The longer you wait the decreased likelihood there is of you getting an effective domain name will be.

Avoid disappointment. Take positive action today and reserve your domain name before someone else does!

Who Sells Domain Names?

Purchasing a domain name is like registering a company name with your state or province. Once you have confirmed it is available through an approved registrar or reseller agent, you can purchase the domain name through them. Think Profits.com is a certified registrar of domain names.

It is your responsibility to pay the required registry fees to keep your domain name(s) active. Most registrars will advise you of your required renewal dates by email.

Annual renewal is the most common, however you can pay for multiple years if you prefer.

The next section of this report is aimed at helping you select a well thought out and effective domain name.

Creating Your Online Identity

Choosing your domain name(s) is something you should do with careful thought and attention. Like choosing a company or product name, if selected properly, your domain name(s) will enhance your overall online marketing efforts and online image.

Raise Your Profile With A Professional Email Address

Once you own your domain name, you can also have personal domain name email accounts (name@yourdomain.com). Domain email gives you a professional impression online and sets you apart from people using Gmail, Hotmail, Yahoo etc.

Note: You will need to arrange for email hosting services to benefit from the advantages of personal domain email.

“Best Practices” In Selecting Your Domain Name

To help you pick a winning domain name that will be foundational to your Internet Marketing strategy and success, consider using the following proven guidelines.

• Choose a domain name with all major extensions available if possible (Read “Buying The Full Bank” below)
• Keep your domain names as short and simple as possible (sometimes this may be unavoidable)
• Choose a name that is easy to remember and spell
• Make it relevant to your company and or product (e.g. Skillwd web  implies profitable Internet Marketing)
• Evaluate if the name has positive connotations in all languages
• Look for generic names if still available (e.g. shampoo.com)
• Always purchase your corporate or legal name (Which will likely be in addition to other marketing oriented names)
• Purchase additional names with common alternate spellings or miss-spellings (e.g. color.com and colour.com)

Note: Your success at meeting the greatest number of the above criteria will vary depending on your industry, product and speed of your competitors taking advantage of Internet Marketing.

Pitfalls To Avoid In Domain Name Selection

• Choosing a domain name with only one top level extension available for purchase such as .net
• Overly long domain names (sometimes this may be unavoidable)
• Domain names difficult to spell
• Confusing names (e.g. onedomain.com or 1domain.com)
• Names that have nothing to do with your product or service (your name should communicate what your site is about – unless your company has very strong brand awareness)
• Using local or geographical connotations, unless you are specifically targeting a specific locale like Vancouver (e.g vancouverinternetmarketing.com)

Additional Tips & Tricks To Selecting Your Domain Name

When your preferred .com domain name is unavailable, try the following.

• Add a hyphen between words e.g. www.parks-canada.com
• Add an “online” extension e.g. www.vancouverolympicsonline.com
• Add “dotcom” on the end e.g. www.domaindotcom.com

How To Check If Your Desired Domain Name Is Still Available

Simply go to the designated web site http://skilled-web.com/en/Web-marketing/Domain-Strategy/Domain-Search/ and enter your desired domain name into the “Search / Register a Domain Name” box at the top right corner of the page and press go.

You will be shown if the requested domain name is available for sale, and what other top level domain name extensions like .net, .org, .ca are available.

You’ll also see if your desired name has already been claimed. You can even click on the “WHOIS” link and see who the registered owner is.

Need Help Finding A Good Domain Name?

Finding a good name isn't always easy. To help you come up with alternative domain name(s) you can use the "Domain Name Search" tool to make the job easier. Click on the following link to use the Domain name search tool which is located on the top right hand side of our home page, and follow the simple directions.

Most people stop at one domain name, and think they are ready for Internet Marketing success.

The fact is several domain names linked together and others “blocking” your current and future online competition is what makes for a rock solid foundation you can depend upon.

Practical Defensive & Offensive Strategies

It is mission critical that you plan ahead to fortify your Internet presence and keep your competition at bay. Take action before your competitors do. Time is of the essence. And don’t say we didn’t warn you!

If you don’t have a strategy in place already, don’t feel bad, you’re not alone. We work with multi-million dollar companies with NO domain name strategies when they come to us!

When you apply the information in this section to your domain name foundation, you will be in the top 10% of Internet Marketers when it comes to domain name strategy. It’s up to you…

Don’t Leave Yourself Exposed!

Odds are you’re a sitting duck for any sharp Internet Marketer...

Defensive Strategies

For the most part, people today are only purchasing domain names with one extension e.g. .com. They are literally leaving highly valued, strategic top level extensions on the open market for anyone to buy.

Why?

Two reasons… they lack knowledge and want to save a few bucks!

This leaves them open for their competition to purchase the lesser (yet still valuable) domain name extensions like .net, .ca, .org etc., which significantly weakens their domain name foundation.

Will you choose to let this happen to you? Your future competition hopes so!

Implementing The “Full Bank” And Covering All Your Bases

Using strong defensive strategy in domain names starts with purchasing what we call the “full bank” of domain extensions.

If the full bank is available, (.com, .net, .org, for Americans) or (.com, .net, .ca, .org for Canadians) It is highly recommended you buy them all at the same time.

We’ve seen it countless times… people thinking it won’t happen to them and being disappointed when their desired name snatched up from under them. Gonzo!

The cost is minimal to defend your position and gain online supremacy. This prevents your competitors from stealing your customers unnecessarily.

Note: Localized country extensions are of significant value for many people, second only to .com – so don’t forget to secure relevant country extensions if you are planning on targeting these specific markets.
(E.g .uk, .com.au, .it etc.)

Offensive Strategies

Online Gorilla Marketing “Takes No Prisoners”

It is often easy to beat out your competition online due to their lack of Internet Marketing knowledge and foresight, or lack of knowledge and experience on the part of their web designers and “expert” friends. Because most people stop after purchasing only one domain extension they leave the other valuable extensions on the market for you to purchase away from them and use to your advantage. Buy them!

Join The “Internet Gold-Rush”

We encourage you to look beyond your primary domain name because domain names are like owning real-estate or gold claims!

If you buy up (claim) the best domain names still available for your product or service, you’ll frustrate your future competition online and leave them squatting on the web with lousy domain names forever!

Think Offense…

For example if you were fortunate enough to buy the domain name www.ecommercecanada.com it would be wise to explore other high value real-estate names like www.e-commercecanada.com which is clearly “Oceanfront Real-estate” online.

Hit Your Competition Where It Hurts With A Full On Attack!

If your competitors are slow adaptors to Internet Marketing, consider purchasing domain names they would likely consider, including their company names!

We have clients who have literally purchased all of their competitors’ company names in a geographical area allowing our client to dominate his industry and hold off his competition online.

Note: There are some legal issues around buying your competitions domain name, particularly if their name or product is trade marked.

If you plan to implement this aggressive strategy we highly recommend you consult with your Internet Service Provider and legal council, or you can call us at 555.555.7888 and we’ll help guide you.

What Can You Do With More Than One Domain Name?

Two things. Firstly you can just “Park” them so when someone types in the domain name it shows as “coming soon”, “under construction”, “this domain name is for sale” or a “page not found” error message.

There is a better way…

Domain Name Forwarding Strategies

On the Internet you can forward one domain name to another much like call-forwarding your cell phone to your land line, so people looking for you reach you with only one call.

So if you’ve purchased the .net, .ca, and .org they can all be forwarded to your .com which hosts your web site.

For example if you type http://skilled-web.com/, it will forward to http://skilled-web.com/ automatically. We do offer this valuable service at Skilled Web. We have a special on this service when you order your domain name(s) on our website.

How To Drive Qualified Prospects To Your Site

Taking advantage of the forwarding strategy funnels all your domain names into your main site automatically – so you don’t miss out on valuable web site traffic. If you purchased your competitors names you would direct clients looking for them to your site too!

Just one additional sale per year from a visitor using this domain name strategy could pay off handsomely.

Using Domain Names To Boost Your Search Engine Rankings

There are other more sophisticated strategies you can implement using multiple domain names – strategies designed for aggressive online marketers who realize the benefits of high search engine ranking for their targeted keywords (i.e. the words people type into search engines).

Explaining this strategy is beyond the scope of this report, however if you are interested in learning how this strategy, or any of the strategies we have discussed in this report can provide you with explosive Internet Marketing results, call us toll free 555.555.5555

To Your Internet Marketing Success,

Our “Fine Print”

• We value your privacy – Your name will never be rented or sold to Spam lists. Ever!
• If you currently own a domain name and wish to transfer it to a search engine friendly Think Profits.com server (for parking, web hosting or domain email) the transfer fee is the same as registering a new domain name and it includes one year of registration fees.
• We want you to be treated like a person, not a number. If you have any questions, simply pick up the phone and call our toll free number in North America 555.555.555.
  

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