Search Engine Marketing

"Search engine marketing" and "search engine promotions" refer to the overall process of marketing a web site on search engines, including defining a marketing strategy, site optimization, and submitting your site to the search engines and directories, where your target audience can find you!

Why is Search Engine Marketing Important?
Your website may be exciting, attractive, and well-designed, but is it reaching the intended audience? GetOn.com will create an individual marketing plan, to maximize your internet exposure and increase website traffic within your budget requirements.

Search Engine Marketing Plan
GetOn.com creates marketing plans through comprehensive questioning and Internet research. We provide personal step-by-step guidance through our initial analysis to develop a search engine-marketing plan that is right from the get go.

Where do we start?

1. Define your business or organization objective
2. Research domain names
3. Identify your business strengths and weaknesses
4. Define your target audience (include regional markets)
5. Identify your competition
6. Create a prioritized list of keyword phrases
7. Determine competitiveness of keyword categories
8. Review search engine options (free, pay per click, paid inclusion)
9. Identify single keywords
10. Identify themes
11. Develop strong linking strategy
12. Create site outline
13. Develop and/or optimize the web site
14. Submit to relevant directories
15. Submit to pay inclusion or pay per click programs
16. Submit to remaining search engines

Finally, GetOn.com will evaluate, adjust, and monitor your web site through manual procedures and web statistics. The entire Search Engine marketing process can be complex and time consuming, however, the end results are worth waiting for.

Make the Search Engine Marketing a powerful partner and attaining success for your business!

SE Marketing Facts
	A study conducted in January 2002 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top.
	Search engines are used by over 85% of all Internet users to locate information and products of interest.
	Over 42% of all online purchases are attributed to users that navigated from the major search engines.
	Search engine marketing is extremely resource-intensive. To reach the audience you want to reach, you must have a marketing strategy. Marketing strategies take extensive time and resources. GetOn.com programs are more effective and less expensive than doing it yourself.